I’ll Drink To That!

Ahh… Nothing says “clean and fresh” like the imagery of the Trout.

The literal “canary in the coal mine” of freshwater streams and waterways all across our nation, the Trout, as a symbol of clean livin’ nature, has taken on iconic status among anglers and the popular culture alike.

If there are holdover Trout in the stream, you can rest assured that it’s a reasonably clean and healthy piece of water.

Put em’ on a label, and he sells crisp and refreshing products with an ease that would make the Poland Spring bear viciously jealous.

To that end, a popular Montana microbrewer, Bayern Brewery, has decided to change the name of their “Trout Slayer” light wheat ale, a stalwart product for the company, to the more fish friendly “Dancing Trout” and Easy Rodder could not possibly support the re-branding effort more.

Where “Trout Slayer” conveyed the imagery of some Sh#t-faced backwoodsy lush, busting through the bar doors all ready to teach some unsuspecting stream critters who wears the pants in this phylum, the “Dancing Trout” embracing the true frolicking and happy nature of this wonderful fish.

Better yet, Bayern has decided to donate a portion of the new brand's proceeds to the Montana chapter of Trout Unlimited in an effort to heal any rift that may have been created by this indiscretion.

You know, I’ve long pondered how wonderful life would be if I could step up to a bar, relax, order a favorite brew, and engage a human sized and sociable Trout, in polite conversation, a game of backgammon and possibly a slow dance or two.

I’m not entirely certain where things would go from there, but I do know that Bayern Brewery has taken a significant step in enhancing human-Trout relations.

Please let the brewery know of your approval of their latest efforts and let them know that Cahill sent you!